A set of effective marketing tools for business solutions presented at Prodexpo 2021

A Conference on the Relevant Trends and Development Tools of the Food Market was held within the Prodexpo 2021 international exhibition at Expocentre Fairgrounds. The event is organised by the Russian Chamber of Commerce and Industry and EXPOCENTRE AO.

Dmitry Kurochkin, Vice President of the Russian Chamber of Commerce and Industry, welcomed the conference participants. He described how the CCI of Russia and the territorial chambers of commerce and industry worked, highlighting in particular the role of expertise. "The practical work of the CCI of Russia is to protect the interests of the business community at all levels," the speaker said.

The conference participants were also welcomed by Alexey Vyalkin, Acting Director General of EXPOCENTRE AO. He shared his impressions of the first day of Prodexpo 2021: "The day was busy, correct, one might say triumphant, because more than 1,500 exhibitors came to visit us! And the foreign partners are also spoiling us with their attention". He noted the importance of such events as they help manufacturers not only to actively promote their brands, but also to look for new financial and investment opportunities.

Vladimir Gamza, Chairman of the CCI RF Council for Financial, Industrial and Investment Policy, who spoke at the conference, reminded that the Council included representatives of all sectors of the financial market. According to him, using the potential of the Chamber of Commerce and Industry and Expocentre’s exhibitions, entrepreneurs can seriously move forward in their business development.

The conference participants were also addressed by experts who presented practical business cases. Anton Okrema, CEO of BlackVR, spoke about the possibilities of applying AR\VR technologies in the food industry. Stasya Glushkova, LDP's leading marketer and digital communications expert, gave a presentation on branding and packaging. 

The event continued with an overview of modern financial instruments, successful examples of fundraising, promotion of innovative projects and much more.