Family business at Prodexpo 2022

This year Prodexpo exhibitors include winners of the special project '100 Family Companies under the Auspices of the President of the Russian Chamber of Commerce and Industry'. Five companies were given an opportunity to show their products at the exhibition free of charge. They are the Uezdny Dar cheese dairy from the Vladimir region, the Aldini Cheese Dairy and Tsvetkov Farm from the Moscow region, Crafty House from the Smolensk region, and Georgievsky Bakery from the Stavropol region.

The organisers of Prodexpo 2022 note an increase in the participation of small and medium-sized businesses in the exhibition. According to Director General Alexey Vyalkin, about 84% of Russian companies taking part in EXPOCENTRE’s shows last year were small and medium-sized enterprises. A significant share of these participants were family businesses. 

EXPOCENTRE and the Russian Chamber of Commerce and Industry support family businesses by increasing their participation in trade shows. At the recent 4^th Russian Family Entrepreneurship Forum, ‘A Successful Family is a Successful Russia!’, the Chamber’s President Sergey Katyrin said, that “Everything started small, but today we have achieved the main thing. This country has turned its face towards family businesses.”

The participants in the Family Business Forum also noted that businesses need support in promoting their products and services. They need help both in shaping their advertising strategy and in creating family brands. EXPOCENTRE has experience in this area and is ready to share and support the family entrepreneurship in Russia.

Press Service, EXPOCENTRE AO

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